Road safety communication

Road safety communication

Name of Client:

World Health Organization, Ethiopia

Narrative description of Project:

Development of a communication strategy, message design and materials development for road safety to support federal road safety communication initiative to reduce road accidents related issues in the federal capital of Addis Ababa. The communication strategy focussed on key issues pertaining to alcohol and drink driving, use of safety belts.

Description of actual services provided by your staff within the assignment:

Materials developed and dissimination included billboards, TV PSA and radio PSA under the campaign


27 June 2017


Design, Publication and Print, Communication training