Road Shows and Sreen Show

Launching of the multimedia campaign:

  • Torch Departure: the FP torch will depart from FMoH with colorful ceremony. The torch will be handed over by the Minster of Health or deputies. As part of the torch departure ceremony representatives from FMoH, KOICA, RHB and NMP will provide press briefing. National and regional TV and Radio stations will do a thorough media coverage of the event.

  • Pre Launching and Promotional Events: Prior to the launch of the campaign at regional capitals, road shows and promotional events will be conducted in selected towns for five days, which will help to attract crowds to attend the launching event of the campaign. The event activities cover key towns with key campaign message via, brochures, posters and public discussion at market places and schools. There will also be screen shows.

  1. Regional Launching: A Family Planning (FP) Torch will be used to launch the events of the campaign in all the three regions at the beginning of the campaign. Regional capitals will be the center where the FP torch will be lighted and it will be used to introduce and popularize "SHaPE Multimedia Campaign at the regional level. At most effort, the Regional State President, will officially launch the event. The events launching events were scheduled May 20, May 27 and June 12, 2017 in Bahirdar, Adama and Jigjiga.

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